Compliance Setup

Complete your A2P 10DLC registration, caller ID verification, and business profile to stay compliant with carrier and regulatory requirements.

Overview

Before you start sending SMS messages or placing calls at scale, Volume Reach requires you to complete a one-time compliance setup. This process registers your business with the major US carriers and verifies that your phone numbers are associated with a legitimate business. Completing compliance protects your deliverability, reduces the chance of your messages being filtered as spam, and keeps your account in good standing with carrier policies.

Compliance setup has three main components:

A2P 10DLC Registration — Required for all SMS campaigns.
Caller ID Verification — Recommended for all voice campaigns.
Business Profile and Compliance Page — Required to complete registration.

Plan for 1 to 5 business days for approvals to process after you submit. You can prepare your content and settings in advance, but calls and SMS will not have carrier-verified status until approval is granted.

Why Compliance Matters

US carriers (AT&T, T-Mobile, Verizon, and others) require businesses that send text messages at volume to register through the A2P 10DLC (Application-to-Person, 10-Digit Long Code) system. Without registration:

Your SMS messages are likely to be filtered or blocked by carriers.
Delivery rates drop significantly.
Your account may be suspended by carriers for sending unregistered traffic.

For voice calls, Voice Trust / STIR-SHAKEN caller ID verification reduces the likelihood of your calls being labeled "Spam Likely" by the recipient's carrier. Verified caller IDs have measurably higher answer rates.

Prerequisites

Before starting compliance setup, have the following ready:

Your business legal name (as registered with the state or federal government)
Your Employer Identification Number (EIN) or Tax ID
Your business website URL
A privacy policy URL and terms of service URL (see Step 3 below if you don't have these yet)
A brief description of how and why you contact people (your "message flow")

How It Works

Step 1: Complete Your Business Profile

In the sidebar, click Compliance.
Click Business Profile and fill in all required fields: legal business name, business type, EIN, address, and website.
Click Save Profile.

Your business profile is the foundation of all carrier registrations. Make sure the information matches your official business registration exactly — mismatches can cause registration rejections.

Step 2: Register for A2P 10DLC

A2P 10DLC registration tells the carriers who you are and how you plan to use SMS messaging. There are two parts: a Brand registration and a Campaign registration.

Brand Registration identifies your business to the carriers. It is a one-time process per business.

In the Compliance section, click A2P Registration, then Register Brand.
Confirm your business profile details and click Submit Brand.
The brand registration fee is $4.00, charged once to your wallet.
Brand approval typically takes 1 to 2 business days.

Campaign Registration describes the specific way you'll use SMS (for example, outreach to prospective customers). Each SMS use case requires its own campaign registration.

After your brand is approved, click Register Campaign.
Select the campaign type that best describes your use (outreach, notifications, etc.).
Provide sample messages — these are examples of the actual texts your contacts will receive.
Confirm your opt-in and opt-out language.
The campaign registration fee is $15.00, charged once to your wallet. This brings the total A2P setup cost to $19.50 (brand + campaign).
Campaign approval typically takes 1 to 3 business days after brand approval.

Once your campaign registration is approved, your phone numbers are linked to it and SMS delivery is carrier-verified.

If you need to run multiple distinct SMS use cases, each one requires a separate campaign registration at $15.00 each.

Step 3: Set Up Your Compliance Page

Carriers require that contacts have a way to learn about your messaging practices and opt out. You'll need a publicly accessible page that includes:

A privacy policy explaining how you collect and use contact data
Terms of service for your outreach program
Clear opt-out instructions (for example: "Reply STOP to unsubscribe")

If you already have these pages on your business website, you can link to them in the Compliance section under Compliance Page Setup.

If you don't have these pages yet, Volume Reach provides a simple hosted compliance page you can use. Go to Compliance > Compliance Page and follow the setup steps to generate a page at a Volume Reach URL. You can customize it with your business name and contact information.

See Compliance Page Setup for detailed instructions.

Step 4: Verify Your Caller ID

Caller ID verification (also known as Voice Trust or STIR-SHAKEN attestation) tells recipients' carriers that your calls are coming from a registered business — not a spoofed or fraudulent number. Verified numbers are far less likely to be labeled "Spam Likely."

In the Compliance section, click Caller ID Verification.
Select the phone numbers you want to verify.
Follow the on-screen steps to confirm business ownership of each number.
Verification typically completes within 1 business day.

Caller ID verification is free and strongly recommended before you begin any voice campaign.

Step 5: Confirm Your Compliance Status

Once all registrations are submitted, you can track their status from the Compliance dashboard:

Pending — Submitted and waiting for carrier review.
Approved — Registration active; you can send SMS or place verified calls on this number.
Rejected — Submission was declined; the dashboard will show the reason and allow you to correct and resubmit.

You will receive an email notification when each registration is approved or if any action is required on your part.

Tips and Best Practices

Start compliance setup on day one. Registration can take up to 5 business days. If you wait until you're ready to launch, you'll be delayed waiting for approvals.
Match your business profile to official records exactly. The business name and EIN on your profile must match your IRS or state registration. Even minor differences (like "Inc." vs "Incorporated") can cause rejections.
Write honest, specific sample messages. Carriers review your sample SMS messages during campaign registration. Vague or marketing-heavy samples increase rejection risk. Write samples that look exactly like what you'll actually send.
Always include opt-out language in SMS messages. Something like "Reply STOP to unsubscribe" is required in every outbound SMS. Volume Reach automatically appends this to outgoing messages, but be aware it counts toward character length.
Do not attempt to send high-volume SMS before your campaign registration is approved. Unregistered traffic is filtered by carriers and repeated violations can result in number suspension.