Campaigns
A campaign is your central hub for organizing outreach — one place to manage every channel you use to reach a contact list.
Overview
In Volume Reach, a campaign is a container that groups together all the ways you reach out to a specific set of contacts. Instead of running separate, disconnected blasts, you keep everything — calls, texts, and dialer sessions — tied to one campaign so you can track performance and costs in one place.
Inside a campaign, you add one or more channels. Each channel is a distinct marketing action: an AI voice call, an SMS blast, or a multi-line dialer session. All channels in a campaign share the same contact list, but each runs independently on its own schedule.
How It Works
Give it a name and (optionally) a description. This becomes the container.
Choose how you want to reach your contacts — AI Voice, SMS Blast, or Multi-Line Dialer. You can add multiple channels to the same campaign.
Upload or select the contact list your campaign will target.
Each channel has its own start, pause, and stop controls. Launching one does not automatically launch the others.
The campaign command center shows real-time progress, outcomes, costs, and timeline for every channel in one view.
Think of the campaign as a project folder and the channels as tasks inside that project. You can add new tasks (channels) at any time — even after the campaign is already running.
Tips & Best Practices
- Name campaigns clearly. Use a name that identifies the audience and goal, such as "Q2 Warm Leads — East Region". This makes reporting easier when you have many campaigns.
- Start with one channel, then expand. Launch an AI Voice channel first to gauge contact responsiveness before adding SMS or dialer channels.
- Use remarketing channels. After a channel completes, create a follow-up channel targeting contacts by their outcome — for example, re-calling everyone who reached voicemail. See Remarketing.
- Archive completed campaigns. Archiving keeps your dashboard clean without permanently deleting data or analytics.