Campaign Channels
Channels are the individual outreach actions inside a campaign — each one reaches your contacts a different way.
Overview
A campaign can contain multiple channels, and each channel is a self-contained outreach action with its own settings, schedule, and results. You can run a single channel or combine several to build a multi-touch sequence — for example, an AI voice call followed by an SMS follow-up.
Every channel runs against the campaign's contact list independently. Starting, pausing, or stopping one channel has no effect on the others.
The Three Channel Types
AI Voice
The AI Voice channel uses a configurable AI agent to automatically call each contact on your list. The agent holds a natural two-way conversation, answers questions, delivers your message, and records a call outcome for every contact.
Best for: Lead qualification, appointment setting, survey collection, and any outreach where a live conversation produces better results than a text message.
How it works:
- The AI agent dials contacts automatically — no human needed.
- If a contact answers, the agent has a real conversation using the script and knowledge you configured.
- If no one answers, the agent can optionally leave a voicemail.
- Every call is logged with an outcome (Interested, Callback Requested, Voicemail, No Answer, etc.).
Available on: All plans.
SMS Blast
The SMS Blast channel sends a text message to every contact on your list. Messages are sent from your dedicated number and can include personalization fields (such as the contact's first name).
Best for: Appointment reminders, promotions, follow-ups after a call, and any message that works well in text form.
How it works:
- You write your message and optionally personalize it.
- The blast sends to all contacts at the scheduled time (or immediately).
- Replies are captured in your inbox and can trigger an AI SMS agent to continue the conversation automatically (requires the SMS feature).
Available on: the SMS feature ($20/mo), which includes AI SMS auto-replies.
Multi-Line Dialer
The Multi-Line Dialer connects you to a contact in real time. For each contact, it dials several of their phone numbers at once and connects you the moment any one of them is answered, minimizing idle time between conversations.
Best for: High-touch sales conversations, complex objection handling, and situations where a human agent is required.
How it works:
- You start a session and the dialer begins placing calls, one contact at a time.
- When a contact answers, the call is routed straight to you — the other lines dialing that contact hang up immediately.
- You see the contact on screen before the conversation begins.
- Call outcomes are logged with one click.
Available on: the Multi-line Dialer ($90/mo) — 4 parallel lines.
Choosing the Right Channel
| Goal | Recommended Channel |
|---|---|
| Qualify a large list quickly | AI Voice |
| Follow up with a short message | SMS Blast |
| Close deals that need a human touch | Multi-Line Dialer |
| Re-engage contacts who got voicemail | AI Voice or SMS Blast |
| Survey or collect responses at scale | AI Voice |
You can combine channels for a full multi-touch strategy. A common sequence is: AI Voice (initial contact) → SMS Blast (follow-up for non-answers) → Multi-Line Dialer (targeted follow-up for warm leads).
Tips & Best Practices
- Do not run all channels at the same time on the first pass. Start with AI Voice to segment your list by outcome, then follow up with SMS or the dialer based on those results.
- Use the remarketing feature. After a channel runs, create a new channel that targets only contacts with a specific outcome — for example, send an SMS only to contacts who were marked "Voicemail". See Remarketing.
- Match the channel to the message. Complex offers and objections are better handled in voice. Short confirmations and reminders work well in SMS.
- Check what you've subscribed to. The Multi-line Dialer is its own $90/mo feature and AI SMS auto-replies come with SMS ($20/mo). Add either at any time from Settings > Billing.