Remarketing

Remarketing lets you create a targeted follow-up channel that reaches only the contacts with a specific outcome from a previous channel — so you never waste effort on a contact who already converted.

Overview

Not every contact responds the same way on the first outreach. Some will answer and express interest. Others will reach voicemail, decline, or not answer at all. Remarketing turns those different outcomes into segmented follow-up opportunities.

After any channel runs (or even while it is running), you can create a new channel — inside the same campaign — that targets only contacts who received a specific outcome. For example:

Re-call everyone who got voicemail using a different message.
Send an SMS to everyone marked No Answer to give them a low-friction way to respond.
Hand off everyone marked Interested to your Multi-Line Dialer for a live follow-up call.

Each remarketing channel is a fully independent channel with its own settings, schedule, and analytics.

How It Works

Open the campaign where a channel has run (or is running).
Click Remarket from the campaign command center.
The Remarket panel shows all available outcomes from previous channels and the contact count for each.
Select the outcome(s) you want to target — for example, "Voicemail" or "No Answer".
Choose the channel type for the follow-up: AI Voice, SMS Blast, or Multi-Line Dialer.
Configure the new channel just like any other (agent selection, message, timing, etc.).
Click Create Channel. The new channel is added to the campaign and is ready to activate.

The contact list for the remarketing channel is automatically built from the outcomes you selected — you do not need to export and re-upload contacts manually.

Common Remarketing Strategies

Voicemail Follow-Up

Target contacts who received a Voicemail outcome from an AI Voice channel. Send them an SMS letting them know you called and inviting them to reply or schedule a callback. This turns missed calls into two-way conversations.

No Answer Warm-Up

Target contacts with a No Answer or Ring No Answer outcome. Try a different time of day with a new AI Voice channel, or switch to SMS to reach them through a different medium.

Hot Lead Escalation

After an AI Voice channel runs, target contacts marked Interested or Callback Requested with your Multi-Line Dialer. These are your warmest leads — move them to a live human agent quickly.

Not Interested Re-Engagement

Wait 30 or more days, then remarket to contacts marked Not Interested with a new offer or updated messaging. Circumstances change, and a contact who declined in Q1 may be receptive in Q3.

Tips & Best Practices

Wait before remarketing voicemails. Give contacts 24–48 hours to return your call before launching a voicemail follow-up. Calling back too quickly can feel pushy.
Change the message, not just the channel. If a contact did not respond to an AI Voice call, a remarketing call with the exact same script is unlikely to perform better. Update the opening line or offer.
Layer your follow-ups. A common high-performing sequence is: AI Voice (day 1) → SMS for non-answers (day 2) → Multi-Line Dialer for warm leads (day 3–5).
Do not remarket conversions. Exclude contacts who were marked Converted, Not Interested, or Do Not Contact from all future remarketing channels to protect your sender reputation and comply with contact preferences.
Track costs across remarketing channels. Each follow-up channel adds to the campaign's total spend. Review cost per lead in campaign analytics to make sure the follow-up sequence is profitable. See Campaign Analytics.