Campaign Analytics

Campaign analytics give you a complete picture of performance — what your outreach cost, how contacts responded, and how every channel contributed.

Overview

Every campaign has a built-in analytics view inside its command center. You do not need to export data or switch to a separate reporting tool — everything is updated in real time as your channels run.

The analytics view is organized into four areas: the cost summary at the top, the marketing timeline, the contacts table, and the outcomes breakdown.

Cost Summary

The cost summary bar at the top of the analytics view shows your key financial metrics for the campaign at a glance:

Total Spend — The combined cost of all channels in the campaign so far.
Leads Generated — The number of contacts who received a positive outcome (e.g., Interested, Callback Requested, Converted).
Cost Per Lead — Total spend divided by leads generated. This is your primary efficiency metric.

These numbers update in real time as calls complete and messages are delivered. Use cost per lead to decide whether to continue, pause, or adjust a channel mid-run.

Marketing Timeline

The marketing timeline is a visual chart that shows when each channel in the campaign was active. Each channel appears as a horizontal bar spanning its active period.

Use the timeline to:

See how channels overlapped or followed each other in sequence.
Identify gaps in outreach (periods when no channel was running).
Understand the pacing of your multi-touch strategy at a glance.

The timeline is especially useful when reviewing a completed campaign to plan the timing of a future one.

Contacts Table (Properties Tab)

The contacts tab shows every contact in the campaign as a row in a sortable, filterable table. For each contact you can see:

Name and phone number
Current or final outcome — the result of the most recent channel that reached this contact
Which channel produced the outcome
When the contact was last contacted

You can sort the table by any column and filter by outcome, channel, or date range. This is the fastest way to find a specific contact's history or to spot patterns — for example, identifying which contacts have been attempted multiple times without a positive result.

Outcomes Breakdown (Outcomes Tab)

The outcomes tab shows an aggregate breakdown of all call and message results across the campaign. Outcomes are grouped by type (Interested, Voicemail, No Answer, Busy, Not Interested, etc.) and you can see:

Count — How many contacts received each outcome.
Percentage — Each outcome as a share of total attempts.
By channel — Filter the breakdown to see results for one specific channel.

Use the outcomes breakdown to evaluate channel performance and decide where remarketing is worthwhile. For example, if 40% of contacts reached voicemail on an AI Voice channel, that is a strong segment for a follow-up SMS. See Remarketing.

Tips & Best Practices

Monitor cost per lead while the channel is running. You do not need to wait for a channel to complete to evaluate it. If cost per lead is climbing without a corresponding improvement in conversion rate, consider pausing and adjusting your message.
Sort the contacts table by outcome. Sorting by outcome quickly groups all "Interested" contacts together so you can prioritize follow-up, or group all "Voicemail" contacts to assess whether a remarketing channel is worth creating.
Compare channels using the outcomes filter. When a campaign has multiple channels, filtering the outcomes tab by channel lets you see which channel performed best on the same list.
Use the timeline to plan future campaigns. After a campaign completes, the timeline shows the exact cadence you used. If it performed well, replicate the channel sequence and timing for your next campaign.
Export contacts for external reporting. If you need to share results outside of Volume Reach, use the export option in the contacts table to download a CSV with outcomes included.