AI Disclosure

Understand when and how to disclose that your outbound calls are handled by an AI voice agent.

Overview

When Volume Reach places calls on your behalf, your AI voice agent conducts the conversation. Depending on your location, your contacts' location, and the nature of your calls, you may be legally required to disclose that the caller is an AI — not a human.

Beyond legal requirements, transparent AI disclosure is good business practice. It builds trust, sets accurate expectations, and reduces the risk of complaints from contacts who feel misled.

This information is for guidance only and does not constitute legal advice. Laws governing AI disclosure vary by state and jurisdiction, and they are changing rapidly. Consult a qualified attorney to understand your specific obligations.

How It Works

Why AI Disclosure Matters

Several states have passed or are actively considering laws that require businesses to disclose when an AI or automated system is conducting a phone conversation. Even where no specific law exists yet, the Federal Trade Commission (FTC) has broad authority to pursue deceptive practices — and passing off an AI as a human is increasingly viewed as potentially deceptive.

As AI voice technology becomes more realistic, regulators and consumers are paying closer attention. Getting ahead of disclosure requirements now is far less costly than responding to a complaint or investigation later.

What Disclosure Looks Like

AI disclosure does not have to be awkward or off-putting. A natural, straightforward introduction at the start of a call is typically sufficient. For example:

"Hi, I'm [Agent Name], an AI assistant calling on behalf of [Your Business]. I'm reaching out about..."

This approach is honest, professional, and gives the contact the information they need right away. Many businesses find that clear disclosure actually improves the quality of their conversations — contacts who know they are speaking with an AI tend to be more patient and direct.

Configuring Disclosure in Your Agent

Volume Reach allows you to customize your AI agent's introduction and greeting. You can include disclosure language directly in your agent's opening script. When setting up or editing your AI voice agent, review the greeting to confirm it accurately represents that the caller is AI-powered.

See the AI Voice Agents documentation for guidance on editing your agent's greeting and script.

In some states, telephone recording laws require that all parties be informed when a call is being recorded. If your AI agent records conversations (for transcription or quality review), your agent's introduction should also mention that the call may be recorded.

Example combined disclosure:

"Hi, I'm an AI assistant calling on behalf of [Your Business]. This call may be recorded for quality purposes. I'm reaching out about..."

State-Specific Rules

AI disclosure requirements differ by state and are evolving quickly. Some states that have enacted or proposed specific requirements for AI voice calls or chatbots include California, Colorado, and Texas, among others. The specific requirements — including timing of disclosure, exact language, and penalties — vary.

It is your responsibility to understand the laws in the states where your contacts are located and to configure your agent accordingly.

Tips & Best Practices

Disclose at the very start of the call. Do not wait until mid-conversation or until a contact asks. Front-loading the disclosure is both the most transparent approach and the most defensible legally.
Keep the disclosure natural. A brief, conversational statement is more effective than a formal legal disclaimer read at speed. Write your agent's introduction the way you would want to be spoken to.
Include recording disclosure if your calls are recorded. Even if your state does not require it, informing contacts that a call may be recorded is a best practice that reduces complaints.
Review your disclosure language when entering new markets. If you are launching campaigns targeting contacts in a new state or region, confirm that your current disclosure meets the local requirements before going live.
Do not instruct your AI agent to claim it is human. Regardless of jurisdiction, directing your agent to deceive contacts about its nature creates serious legal and reputational risk. This is also a violation of Volume Reach's terms of service.
Stay current. AI disclosure laws are changing quickly. Set a reminder to review your agent's introduction and disclosure practices at least every six months, or consult a compliance attorney for ongoing guidance.